1. Your business and website goal
Start with the information that determines who the website should persuade and what it should help them do.
JavaScript is required for the guided conditional form. The legacy Model A and Model B forms remain available from the Get Started page.
Business identity
In one sentence, what does your business do? *
Audience and positioning
Describe your ideal customer *
What situation usually causes someone to look for your business?
Why should a customer choose you? List your three strongest reasons. *
What is the strongest proof that customers can trust you?
Are there customers or jobs you do not want the website to attract?
Primary result
What is the single most important result this website should produce? * Choose one Phone calls Quote requests Online appointments Store or office visits Menu or service views Build credibility Something else
What must a visitor understand within five seconds? *
Is there a secondary action you want visitors to take?
2. Pages and functionality
We recommend a starting plan based on your industry. Accept it or customize it. Only your selected items will generate follow-up questions.
Recommended starting plan: Use recommended plan
3. Content for the pages you selected
These sections appear only when they are relevant to your selected pages.
Services
List services in priority order. The first complete service is treated as the default primary service unless you name another below.
Which service should receive the most homepage attention?
Service 1 What is included and who is it for?
Service 2 What is included and who is it for?
Service 3 What is included and who is it for?
Service 4 What is included and who is it for?
Service 5 What is included and who is it for?
Service 6 What is included and who is it for?
Are there services you offer but do not want advertised?
Service areas
Which cities, neighborhoods or ZIP codes matter most? List them in priority order. *
Gallery or projects
What should this page be called? Our Work Gallery Projects Before & After
Which projects or images should appear first?
Customer reviews
Use exact customer wording. Include a source link when available.
Review 1 Exact review text
Review 2 Exact review text
Review 3 Exact review text
Frequently asked questions
Include real questions, concerns or objections customers raise before buying.
Customer process
Describe what normally happens from first contact through completion. This can become a “How it works” section.
4. Contact details, trust and selected features
These details control calls, enquiries, booking, maps, opening hours and public trust claims.
Hours and availability
What should the site say about emergency availability?
Online booking
How should booking open? Open the booking page separately Embed the scheduler on the website
Map and visitor information
May customers visit without an appointment? Choose Yes No
Parking, entrance or direction notes
5. Visual direction and writing style
Choose the closest starting point. Your industry remains a fallback, but your selections now control the visual direction directly.
6. Photos, files and plan selection
Separate uploads tell the website generator what each asset is for instead of forcing it to guess.
Brand and photo assets
Upload original files you created, commissioned or have permission to use. Never submit passwords or sensitive account data.
Preferred homepage hero image
Completed work, location, product or service photos
Brand guidelines, menus, brochures or reference files
Photo notes
Which images are your favorites, and which should not be used prominently?
Did you take these photos or pay for them? * Choose one Yes No Some—explain in photo notes
May we use licensed stock photos when needed? Only after approval Yes No
Anything else
What else should we know before building the first preview?
7. Final alignment and review
Define what success looks like, review the key choices and submit everything in one package.
Approval standard
What would make you immediately dislike the first preview? *
Complete this sentence: “I will consider the first preview successful if…” *
Final acknowledgement
I confirm the business claims, contact information and asset rights I supplied are accurate. I understand this intake provides onboarding information and does not itself execute a contract or authorize a charge. I have not submitted passwords, full card numbers or other secrets.
